Welcome to your money making era, Queen!
I help brilliant women in the UK become rich AF, by bridging the money, finance and tax education gap nobody ever taught us... until now.
Global experience
Women just like you. Brilliant at what you do, building something you're proud of, and ready for your money to finally work as hard as you do.
Nobody ever sat us down and taught us money, finance and tax. Not school, not the business courses, and for most of us, not our families either. That's not a you problem. It's a gap, and I've spent my career closing it.
Wherever you are right now, there's a seat for you.
Tap where you're at and I'll show you where to start.
The Money Maker Membership
Weekly money, finance and tax coaching in your pocket. Short voice notes, 300+ trainings and a live masterclass every month.
Explore the membership →The Wealth Clarity Day
A VIP day with me. Your financial diagnostic, a 2.5 hour deep dive into your numbers, and a 90-day plan to plug your money leaks.
Explore Clarity Day →The Wealth Academy
My mentorship programme for your full financial identity shift, built on my W.E.A.L.T.H. framework. Includes 12 months of the Money Maker Membership FREE.
Explore the Academy →The CFO Package
My 1:1 trusted financial partnership. I get right inside your numbers so you can make big decisions with total confidence.
Explore the CFO Package →Book the holiday. Buy the car. Get the house. Start with your Magic Number.
The one number that tells you exactly what your business needs to make, to pay for the life you actually want. Whichever way you work with me, this is where the money making era really begins.
Not ready to invest yet? Start here, for free.
The famous “Money Leaks Masterclass™”
The five money leaks quietly draining your business, and exactly how to plug them. The masterclass behind so many of my clients' biggest shifts.
Watch it free → Free calculatorSole trader or limited company?
Confused about which is right for you? Pop your numbers into my tax calculator and see the difference.
Use the calculator → Free quizWhat's your money personality?
YOLO, Accumulator or Chameleon? Find out how you really behave with money in 2 minutes, and exactly what to implement today.
Take the quiz →
Hi, I'm Gem. Australian Cornish, and your financial wingwoman.
I was born in Australia, and now I live in Carbis Bay. I'm a single mum to Sonny, who I raised by myself, and I'm an only child and carer for my dad, who has Alzheimer's and dementia.
I've worked in finance for over 20 years across three continents.
Can you spot the lie? Tap your guess.
I know what it feels like to have no choice. That's why I'll always fight for yours.
My freedom was taken from me
There was a time in Australia when my freedom was taken from me. The financial success I'd built myself is what let me navigate out of one of the hardest times of my life.
On Universal Credit
I came home and ended up on Universal Credit, not knowing how to get out of it. A qualified accountant, charging £15 an hour, stuck.
I figured it out
The UK system is so hard to navigate. So I worked it out, closed my own money gap, and went from £6k a year to six figures.
My life's work
I spend my days making sure other women always have choice when it comes to their money. I truly believe it's why I was put on this earth: to help you create wealth on your terms.
Whether you're at six figures or seven, I know what your numbers look like from the inside. I've supported businesses managing millions and worked on $37 million of profit assets. And the fear of the brown envelope doesn't disappear with the extra zeros. The leaks just get bigger. You're not broken, and I've got you.
Wealth doesn't look the same for everyone. And it shouldn't.
There's no one-size-fits-all version of rich. My job is to help you build the version that's yours, whatever that looks like.
A simple, debt-free life in a caravan in the Yorkshire Dales.
A Bugatti on the drive and flying first class around the world.
Living minutes from Carbis Bay beach with views of the sea, every school run, every sports day, every show, and time off whenever my family needs me.
Mindset and the practical, woven together. That's why it works.
Everyone has a money personality, and it shapes every decision you make in your business and your life. So I don't just hand you a spreadsheet. I teach the money, finance and tax know-how alongside how you think, feel and behave with money. That's why the changes stick, and why so many of my clients come back to work with me again and again.
Sweatpants welcome. Standards non-negotiable.
There's a mutual respect in showing up when we work together. We can do it in sweatpants, but there are very clear goals and outcomes from the outset. I'm results driven, I take my work seriously, and I love working with women who are ready to make moves. So if that's you, you're in the right place.
Authenticity
What you see is what you get. Real numbers, real life.
Fun
If it's not fun, I'm not coming. Money doesn't have to be boring or scary.
Empathy
No judgement, ever. Every woman's version of success is valid.
Results
Clear goals, clear outcomes, and the follow-through to hit them.
The qualifications to back it up.
Sole trader or limited company?
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